Sonoma Raceway - Events
Sonoma Raceway is a motorsport complex that hosts some of the biggest racing series in the country. A large part of its event business is sponsorships and making sure these clients are able to expose their brands to the racing audience. Having a deep understanding of the racing world, we were able to suggest a new and unique signage option for the Raceway that would ultimately withstand the wear and tear of the race cars and pass the approval process of NHRA and NASCAR racing series. The Raceway loved the solution so much they decided to apply it throughout the facility and its various events it hosted and were ultimately able to open up new inventory to generate sponsorship revenue and client satisfaction.
Alameda Island Brewing Company
As Alameda Island Brewing Company was expanding into their official tasting room and brewing space, they needed to make their brand official as well. While the microbrewery called on us for our printing capabilities to create signage for their new space, they simultaneously discovered our design capabilities when we created their logo. Understanding the history of the Island and the need for something that stood out from other microbreweries, we took that into consideration when designing the Alameda Island Brewing Company logo. The logo would come to be the inspiration for the look and feel of the brand that is now seen on their windows, delivery trucks, taps, growler tags and bottles that we designed, and can be easily recognized wherever you find the tasty microbrew.
1951 - Retail
1951 was moving into a new retail space that needed to communicate its brand story to the customers as soon as they walked through the door. Working with their design agency, we made sure the creative elements that told the unique story of the brand were captured and executed precisely to bring it to life. This custom project required specifying materials and solutions to be used on wood, concrete, tile and glass, covering walls and floors. As a high traffic space, the solutions we provided not only needed to look good but also needed to be durable to endure the wear and tear in order to last a long time. The result was a project where we did whatever it took to make sure the brand vision was executed flawlessly so 1951 could continue to focus on the good work it was doing.
Competition Touring Cars - Motorsports
Competition Touring Cars makes cars go fast. They faced a design challenge for a Porsche GT3 they were working on that and wanted to make it look as cool as it was fast. Competition Touring Cars and its client came to us with a photo of a jet and a colorful sneaker and asked us to design something that would incorporate these two items.
Through our design and understanding of race cars and wraps, we were able to create a graphic that incorporated the tail of the jet and the dynamic blues and yellows from the sneaker. Through our design, printing and graphic application services we were able to help turn the Porsche GT3 into not just a showcase of speed and history, but a showcase of art.
Redwood Day School - Facility
Redwood Day School is a private co-educational day school that had just gone through a re-branding. With a new branding strategy, they were looking to make sure the school’s new look and feel was reflected throughout the campus. One challenge they faced was updating the school’s gym and rebranding it in a cost effective manner. Understanding their limitations and expectations we came up with a graphic decal that would “paint” the school in Cougar Pride.
In addition, we worked with the school to update the facility’s signage, banners, posters, and decals through the rebranding process and continue to work with the school to update their annual graphics.
Zogenix - Corporate
Zogenix was moving its corporate headquarters from southern California to the Bay Area. With its big move, they wanted to make sure their offices represented the company’s core values and was a beautiful space its employees could be proud to work in. We worked with Zogenix to create designs that echoed their brand values and creatively represented the theme they chose for its space. Through our thoughtful design work, material choices and installation we were able to create the corporate branding that Zogenix was looking for in its new home.
Park Vista Square - Facility
Park Vista Square was a brand new multi-unit commercial facility in the Bay Area that was looking for directional signage to highlight its tenants. While the facility already had some signage, the building owner was not satisfied with the lower-end products in place. The building owner consulted us and we were able to replace and add signage with a higher quality product that reflected the sophisticated tenants and traffic Park Vista saw on a daily basis.
Peet's Coffee - Corporate
Peet’s Coffee was looking to add some decorative improvements to the walls in their corporate office that would showcase the brand’s success. They came to us because they could not find a vendor who would provide the high-end solution they were looking for to achieve the interior design they wanted. To make sure Peet’s would get what they were looking for we were able to come up with an out of the box solution that Peet’s hadn’t seen before and ultimately helped them showcase the brand.